Madison County, Indiana

Lapel web design for local businesses.

Lapel is a close-knit town with a glass factory, a golf club and a summer Village Fair. We design websites that help Lapel businesses get found by neighbors and new customers nearby.

  • 100+ businesses helped
  • 5+ years in the industry
  • AI-powered, human-operated
Linx Outdoors website homepage, designed by RACO Marketing
Ryan Huggler
Ryan HugglerOwner of RACO Marketing

Trusted by businesses across the country

  • Holtzclaw Landscapes
  • Locastro Lawn & Landscape
  • Woody Lawn & Landscape
  • Calvin Landscape
  • Linx Outdoors
  • Happy Lawn
  • American Grounds Service
  • Avalos Lawn & Landscape
  • B3 Outdoor Design
  • CC Pressure Washing
  • Clay-Nor Services
  • Elevate Landscape Architecture & Design
  • Erickson Industries Lawn & Snow
  • Evanston Landscaping
  • Fortino Landscaping
  • Genet Lawn Care
  • The Handy Marksman
  • JG Tree Services
  • J Marra Contractors
  • Maverick Lawn & Landscaping
  • Mow 'N' Go KC
  • Murillo's Lawn Care
  • Precision LLC Services
  • Precision Mow & Snow
  • Pro-Brighter Landscaping & Masonry
  • Select Lawnscapes
  • TRC Lawn Care
  • Vealey Landscaping
  • Veteran Roofing & Seamless Gutters

Small town, big neighbors.

Lapel sits in western Madison County, between Anderson and Noblesville, with Stony Creek running just north of town. It grew up with the railroad and the natural gas boom, and its glass factory is still running today. The Village Fair brings a crowd every summer.

A lot of Lapel's customers come from the bigger towns around it. Those people don't know you yet, so they search. A good website makes sure a small-town business shows up looking just as solid as a bigger one.

We build the website that makes them pick you.

What goes into your Lapel website.

Custom-built, never a template, and designed around one job: turning visitors into calls and customers.

  • Built to bring in customers

    Click-to-call buttons and a short contact form on every page, easy to use with one thumb.

  • A page for everything you offer

    Each service gets its own page, so customers find exactly what they need and Google understands what you do.

  • Pages for the towns you serve

    Lapel and the nearby towns you want more customers from, each with its own page.

  • Fast on phones

    Built phone-first and kept light, because a phone is where people look you up.

  • Designed before it's built

    We design your site in Figma first, so you see it and sign off before we build it.

  • Ready for Google

    Built with the search basics in place, connected to your Google Business Profile and set up with analytics, so you can see what's working.

Websites for Lapel businesses.

Lapel's businesses are mostly family-run: restaurants, shops, salons, auto shops, insurance offices and the service companies that work the farms and neighborhoods around Stony Creek Township.

  • Look as solid as you are. A custom site that holds its own next to businesses in Anderson and Noblesville.
  • Reach past town limits. Pages for the nearby towns your customers drive in from.
  • Make it easy. One tap to call, plus clear hours and directions.

Recent work.

Real sites for real businesses, in Indiana and across the country.

Linx Outdoors homepage

Linx Outdoors

Landscape design and build across greater Indianapolis.

Website design
Select Lawnscapes homepage

Select Lawnscapes

Landscaping and lawn care in Liberty Hill, TX.

Website design
Locastro Lawn and Landscape homepage

Locastro Lawn & Landscape

Lawn care, landscaping and snow removal in Skaneateles, NY.

Website design

We just finished a $14k job last week and customer said he picked us simply due to the website. Keep killing it!

Holtzclaw LandscapesMarion, IL

How it works.

Custom websites usually take about 2 to 3 weeks, sometimes less. The faster we get your photos, services and info, the faster you launch.

  1. Get started

    Tell us about your business in a two-minute form.

  2. Quick call

    Ryan calls you first to learn what you need and make sure we're the right fit.

  3. Strategy call

    If it makes sense, we hop on a Google Meet. We come prepared with ideas for your business.

  4. Design, build, launch

    We design in Figma, build it, refine it with you and launch. You keep running your business.

Questions about your website.

Still wondering about something? Get started and ask Ryan on the call.

Is a website worth it for a business in a town Lapel's size?

For most, yes. People in Lapel know you, but customers from Anderson, Noblesville and Pendleton don't. Your website is how they decide to give you a try.

Can you build pages for the towns around Lapel?

Yes. If you serve Pendleton, Ingalls, Frankton or Noblesville, each can have its own page so customers there can see you're close by.

Do you only build websites for contractors?

No. Contractors and home service businesses are our specialty, but we build websites for all kinds of Indiana businesses. If you're not sure you're a fit, get started and ask.

How much does a website cost?

Every business is different, so we scope it on a call. Get started and we'll talk through your goals and what makes sense for you.

How long does a website take?

Custom websites usually take about 2 to 3 weeks, sometimes less, depending on how quickly we get the information we need.

Web design across Indiana.

Based in Winamac and building websites for businesses all over the state. More about Indiana web design

Ryan, founder of RACO Marketing

Let's build your Lapel website.

Tell us about your business. Ryan will call you to talk it through.

Get Started